We are a software company that provides an appointment booking platform for banks, financial institutions and credit unions. Typically We are looking into breaking into a new market We want to determine who our buyer personas are for this new market (Wealth Management) that we would like to target. We would like five bullet points for each of the following categories to build their buyer personas. 1. Roles and responsibilities, 2. Challenges they face in their role, 3. How they’re evaluated in their role, 4. How they evaluate new technology, 5. Why they begin searching for a solution, 6. Where they go for information, 7. Typical objections. We need these bullet points for the following personas: Financial Advisors, Portfolio Managers, Financial Managers, and Product managers.