proselytism: the practice of proselytizing
persuasion: the act of persuading (or attempting to persuade); communication intended to induce belief or action
euro: the basic monetary unit of most members of the European Union (introduced in 1999); in 2002 twelve European nations (Germany, France, Belgium, Luxembourg, the Netherlands, Italy, Spain, Portugal, Ireland, Greece, Austria, Finland) adopted the euro as their basic unit of money and abandoned their traditional currencies