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{
  "icp_profiles_sample": [
    {
      "id": "sme_th_local",
      "name": "Thai SME & Local Business",
      "pain_points": [
        "Low organic traffic",
        "Limited local visibility",
        "Unclear analytics"
      ],
      "goals": [
        "Rank on Google & appear in AI answers",
        "Increase local calls & visits",
        "Track conversions"
      ],
      "ideal_channels": [
        "SEO",
        "Local SEO",
        "AI Search/AEO",
        "Google Business Profile"
      ],
      "buying_committee": [
        "Owner",
        "Marketing Manager"
      ],
      "budget_range_thb": "50,000–250,000 / month"
    }
  ],
  "services_sample": [
    {
      "slug": "full-stack-seo",
      "name": "End‑to‑End SEO",
      "summary": "Technical, On‑page, Content Strategy, Internal Linking, and Authority building across web properties.",
      "deliverables": [
        "SEO audit",
        "Opportunity sizing",
        "Content plan & briefs",
        "Schema implementation",
        "Monthly reporting"
      ],
      "outcomes": [
        "Sustained organic growth",
        "Improved rankings",
        "Better crawlability & UX"
      ]
    },
    {
      "slug": "ai-search-aeo-geo",
      "name": "AI Search / AEO (Generative Engine Optimization)",
      "summary": "Make your site a reference for LLMs like ChatGPT, Gemini, and Perplexity using schema.org, LLMs.txt, and cite‑worthy content.",
      "deliverables": [
        "Entity & authority audit",
        "LLMs.txt",
        "FAQ/HowTo schemas",
        "Content revamp for citations",
        "AI mentions tracking"
      ],
      "outcomes": [
        "Increased AI citations",
        "Higher visibility in AI answers",
        "Entity authority growth"
      ]
    }
  ],
  "faq_sample": [
    {
      "q": "How long until results in AI Search?",
      "a": "Typically 3–6 months depending on site readiness and scope."
    },
    {
      "q": "What is LLMs.txt?",
      "a": "A protocol file that helps define how AI models can access and cite your content."
    },
    {
      "q": "What makes NerdOptimize different from standard SEO agencies?",
      "a": "We optimize for both Google Search and AI engines like ChatGPT and Perplexity, combining AEO and structured data frameworks."
    }
  ]
}