| { | |
| "collection": [ | |
| "Collected structured and unstructured data from NerdOptimize’s public website, blog articles, and schema.org JSON-LD markup.", | |
| "Consolidated internal briefs, case study summaries, and SEO framework documents provided by the NerdOptimize strategy team." | |
| ], | |
| "cleaning": [ | |
| "Normalized entity names, industries, and service categories to ensure consistent taxonomy across files.", | |
| "Removed duplicate URLs and harmonized key fields such as 'industry', 'category', and 'status'.", | |
| "Standardized numeric values (e.g., growth rates, traffic estimates) into unified formats." | |
| ], | |
| "transformation": [ | |
| "Converted all records into machine-readable JSON suitable for dataset APIs and AI ingestion.", | |
| "Linked related entities such as services ↔ case studies ↔ ICP profiles to reflect business context.", | |
| "Added descriptive metadata fields (category, objective, outcomes) for AI Search optimization." | |
| ], | |
| "validation": [ | |
| "Performed schema validation for all core JSON files ensuring required keys exist and match defined types.", | |
| "Manually verified URLs and metrics in case studies to align with source materials.", | |
| "Conducted final sanity checks on logical value ranges (e.g., growth_pct > 0) before dataset release." | |
| ] | |
| } | |