[
  {
    "industry": "Healthcare",
    "kpi": "Estimated organic visits/mo (Ahrefs)",
    "before": 220000,
    "after": 549000,
    "growth_pct": 149.55,
    "timeframe_months": "6–12",
    "key_plays": [
      "Topical authority model",
      "Technical fixes",
      "CRO uplift",
      "Link building"
    ],
    "url": "https://nerdoptimize.com/case-study/seo-case-health-care/",
    "status": "published"
  },
  {
    "industry": "Construction",
    "kpi": "Estimated organic visits/mo (Ahrefs)",
    "before": 60000,
    "after": 100000,
    "growth_pct": 66.67,
    "timeframe_months": "6–12",
    "key_plays": [
      "Technical hygiene",
      "Internal linking",
      "Content consolidation"
    ],
    "url": "https://nerdoptimize.com/case-study/seo-case-construction/",
    "status": "published"
  },
  {
    "industry": "Beauty",
    "kpi": "Estimated organic visits/mo (Ahrefs)",
    "before": 150000,
    "after": 340000,
    "growth_pct": 126.67,
    "timeframe_months": "6–12",
    "key_plays": [
      "Content clusters",
      "Entity building",
      "Digital PR"
    ],
    "url": "https://nerdoptimize.com/case-study/seo-case-beauty/",
    "status": "published"
  }
]