beat-the-game-digital-hub / email-report.html
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<title>Relatório Email Marketing | BEATDAGAME</title>
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<a href="/index.html" class="bg-gray-200 hover:bg-gray-300 text-gray-800 font-medium py-2 px-4 rounded-lg transition-all shadow hover:shadow-md active:shadow-sm border border-gray-300">← Back to Home</a>
<a href="/email.html" class="bg-blue-600 hover:bg-blue-700 text-white font-medium py-2 px-4 rounded-lg transition-all shadow hover:shadow-md active:shadow-sm border border-blue-700">📧 Email</a>
<a href="#report" class="bg-cyan-500 hover:bg-cyan-600 text-white font-medium py-2 px-4 rounded-lg transition-all shadow hover:shadow-md active:shadow-sm border border-cyan-600">📊 Report</a>
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<h1 id="report" class="text-4xl font-light mb-6">Relatório Email Marketing</h1>
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<h2 class="text-2xl font-bold">Relatório Email Marketing - BEATDAGAME</h2>
<p>Análise detalhada das campanhas de email no período de 1 janeiro 2025 a 17 novembro 2025</p>
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<h3 class="text-xl font-bold">Objetivos das campanhas</h3>
<p class="font-medium">Primário: Gerar cliques para páginas de deals (rakeback)</p>
<p class="font-medium">Secundário: Nutrir jogadores com conteúdos estratégicos sobre poker online</p>
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<!-- VOLUME & CADENCE -->
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<h3 class="text-xl font-bold mb-3">📊 Volume e Cadência</h3>
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<p class="text-sm text-gray-500">Período Analisado</p>
<p class="text-lg font-medium">1 January 2025 to 17 November 2025</p>
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<p class="text-sm text-gray-500">Primary Objective</p>
<p class="text-lg font-medium">Generate clicks to rakeback deal pages</p>
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<p class="text-sm text-gray-500">Secondary Objective</p>
<p class="text-lg font-medium">Educate players with strategic poker content</p>
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<h3 class="text-xl font-bold mb-3">📈 Volume & Cadence</h3>
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<p class="text-sm text-gray-500">Total Campaigns Sent</p>
<p class="text-2xl font-bold text-blue-600">42 newsletters</p>
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<p class="text-sm text-gray-500">Current Subscribers</p>
<p class="text-2xl font-bold">10,352
<span class="text-sm text-green-600">(+395 from Jan)</span>
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<!-- PERFORMANCE METRICS -->
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<h3 class="text-xl font-bold mb-4">✉️ Open Rate</h3>
<p class="text-4xl font-bold">4.95%</p>
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<p class="text-sm text-gray-500">Benchmark: 15-28%</p>
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<h3 class="text-xl font-bold mb-4">🖱️ CTR</h3>
<p class="text-4xl font-bold">0.05%</p>
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<p class="text-sm text-gray-500">Benchmark: 1.5-3.5%</p>
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<div class="bg-red-500 h-2.5 rounded-full" style="width: 3.3%"></div>
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<h3 class="text-xl font-bold mb-4">🚪 Unsubscribes</h3>
<p class="text-4xl font-bold">0.03%</p>
<p class="text-sm text-gray-500 mt-2">Low churn rate</p>
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<!-- BEST CAMPAIGN -->
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<h3 class="text-xl font-bold">🏆 Best Performing Campaign</h3>
<p class="font-medium">
Subject: <span class="text-blue-600">"Aproveite o Deal Exclusivo da Beatdagame na QQ Poker!"</span>
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<p class="text-sm text-gray-500">Open Rate</p>
<p class="text-2xl font-bold">11.64%</p>
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<p class="text-sm text-gray-500">CTR</p>
<p class="text-2xl font-bold">0.22%</p>
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<!-- SEGMENTATION & AUTOMATION -->
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<h3 class="text-xl font-bold">🎯 Current Segmentation</h3>
<p class="text-gray-700 mb-3">Single non-segmented list</p>
<h4 class="font-bold mb-2">Recommended Segmentation:</h4>
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<li>Opened emails</li>
<li>Clicked emails</li>
<li>Never opened</li>
<li>VIP rakeback</li>
<li>PT (Portugal)</li>
<li>BR (Brazil)</li>
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<h3 class="text-xl font-bold">🤖 Automation Flow</h3>
<p class="text-gray-700">Current: Simple welcome onboarding</p>
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<span class="bg-blue-100 text-blue-800 text-xs font-medium px-2 py-0.5 rounded mr-2">Day 0</span>
<p>Welcome to BDG & how rakeback works</p>
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<span class="bg-blue-100 text-blue-800 text-xs font-medium px-2 py-0.5 rounded mr-2">Day 1</span>
<p>Rake mistakes grinders make</p>
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<span class="bg-blue-100 text-blue-800 text-xs font-medium px-2 py-0.5 rounded mr-2">Day 3</span>
<p>Bankroll management</p>
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<span class="bg-blue-100 text-blue-800 text-xs font-medium px-2 py-0.5 rounded mr-2">Day 5</span>
<p>Table selection for max rakeback</p>
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<span class="bg-blue-100 text-blue-800 text-xs font-medium px-2 py-0.5 rounded mr-2">Day 7</span>
<p>Disciplined session checklist</p>
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<!-- DIAGNOSIS -->
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<h3 class="text-xl font-bold">🔍 Diagnosis</h3>
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<li>List size is competitive but audience engagement is low</li>
<li>Open rates need improvement to feed rakeback funnel</li>
<li>Current CTR doesn't show significant intent volume</li>
<li>Risk of slow domain reputation erosion without improvement</li>
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<!-- CONCLUSION -->
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<h3 class="text-xl font-bold">📌 Conclusion</h3>
<p class="text-gray-700">BDG's email marketing isn't generating impact proportional to the list's potential. Priority should be gaining relevance through segmentation rather than sending more campaigns, transforming email into a rakeback intention engine.</p>
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